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2.50 LBS
Calculated at checkout


Product Description

This bag will be your BFF. It will also make you new BFFs because all the other ladies will want to be your friend. It might make your current BFF a little jealous, but that’s OK because she wasn’t all that good of a friend anyway. Just a few questions: Did she ever offer to carry all of your stuff in an ultra organized way? The BFF will. It has tons of pockets and organization...so much you won’t know what to do with it all. Is she flexible? The BFF comes with detachable shoulder straps and messenger straps. Use it any way you want! Does she have spice and flair and elegance and style? If she does, then you better dump her right away, she might make you look bad! Just kinda sorta kidding mostly...but seriously, if she does, then you need a BFF just to keep up. Smooches, pinkie swears, and forever friends. XOXO


  • Front mommy pocket holds keys (stretch key fob) and sunglasses (cleans lenses too!) with plenty of room for more! 
  • Memory foam changing pad included ... nice 'n comfy, super cushy. 
  • Quick reach pocket for cell phone. 
  • 2 exterior insulated bottle pockets … with Thinsulate by 3M. Keep it warm? Keep it cold? Sure! 
  • Unique main zipper closure system makes for easy access. 
  • Picture pocket to keep photos handy when bragging to friends. 
  • Detachable and adjustable messenger strap has removable memory foam shoulder pad & can be shortened to tote strap length. 
  • Optional shoulder straps ... so versatile! 
  • Inside organization includes 4 gusseted pockets, 3 zippered pockets & lots of wide open space! 
  • Back pocket works great for diapers and wipes organization. 
  • Structured bottom with luggage feet. 
  • Teflon ... so stains don't stick. 
  • AgION Antimicrobial Linings ... kills germs, mold, mildew, fungus, bacteria, and other bad stuff. 
  • Crumb Drains ... bye-bye mess! 
  • Metal Hardware ... we don't trust any of the cheap plastic stuff. 
  • Light-Colored Linings ... you can actually see what's inside; it's not just a big black hole in there.
  • Machine Washable ... air dry.

Product Videos

BFF- The Ju-Ju-Be diaper bag that doubles as a best friend. Seriously. (01:49)
Here we show off all the cool features of the Ju-Ju-Be BFF and a lot of features that are on other bags too. Get Smart! Watch the video. Buy a bag and Be Amazed! Super fun!!
  • BFF- The Ju-Ju-Be diaper bag that doubles as a best friend. Seriously.
    Here we show off all the cool features of the Ju-Ju-Be BFF and...

Other Details

Product Dimensions:
w14" x h12" x d6.5"

Product Reviews

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Showing reviews 1-5 of 23 | Next


    Posted by Unknown on 23rd Apr 2014

    Searched and bought many diaper bags until I found this one...and then returned all the others :) It's not too big and fits everything just right, and it's super cute!

  2. Great Design

    Posted by Emma on 15th Apr 2014

    I really love my BFF. I previously owned a messenger style diaper bag and it was truly a small black hole. I lost a case of two pacifiers in the bottom of my bag for a week! JuJueBe is great with the bright interiors, it is super easy for me to find what I need and get back to playing with my baby. A few features I love about the BFF: 1. The backpack straps- I didn't think I would use these except for at the zoo or a long trip, but I ended up trying them and now only use them. The are so comfortable and its so convenient to just swing the backpack on and then have both hands free to take care of my very wiggly baby. 2. The handle- my last diaper bag didn't have a handle and I was constantly grabbing for it and was always frustrated by it. The grab handle is great. 3. Messenger strap- I love the backpack but my husband will use the messenger strap, so it is nice to have both options.4- Zipper closure with C opening- this is such a great feature, I have a huge opening and then everything zippers shut so nothing falls out. I constantly was picking stuff off my car floor that had fallen out of my old diaper bag. 5. Side flaps- I am not sure what these are actually called, but I love the side flaps that keep items from falling out when you un-zip the sides. This is a great feature. A few things I wish were different- larger bottle holders, these are pretty good, but the top of the bottle sticks out and I wish there was a flap to close over the bottle. And a larger "mom" pocket, once you fill up the inside there isn't much room in the front pocket, so I wish that was a bit bigger.

    Overall, amazing bag- Teflon treated to help prevent stains, super comfy to carry and beautiful- what could be better? I cringed at the price at first, but now that I have it, I am so glad I paid the extra money because I know I will have this bag for years with my little one and when my second one comes I will have plenty of room.

    Thank you JuJuBe for such great products. I will be purchasing more!

  3. Wish I would have had this bag for my first child.

    Posted by Komilo on 7th Apr 2014

    I love the Ju Ju Be B.F.F. I wish I would have had this bag 7 years ago for my first child. Between the 3 of my children I have tried many different diapers bags to find that perfect one. And wouldn't you know it, I found it.....with my last child. Better late than never. I love all the pockets, the layout and the carrying options. *The only thing I wish they would change is the size of the cell phone pocket. It needs to be larger to accommodate the smartphones. I have an iphone in an otterbox and it is a tight fit.

  4. very durable and practical

    Posted by Myha on 5th Apr 2014

    My sister-in-law recommended this diaper bag to me as I was expecting my first child. I was browsing around for a good, durable, and practical bag that can hold everything I need for our little girl. And this does the trick. I love the lining inside and how it has the crumb free system. I also like the convertible to backpay because this feature comes in really handy. The package came and I was pleasantly surprised at the excellent workmanship of this bag. Will definitely recommend to everyone I know.

  5. Love it!

    Posted by Unknown on 4th Apr 2014

    I got the BFF and several goodies to go with it--the Be Set, Paci Pod, and Space Shuttle. I have tried other diaper bags, JJ Cole, and Petunia Pickle Bottom. The BFF is the most organized I have ever been! Love the durability of the fabric, my PPB bag was very cute, but snagged all the time and ended up frayed. I have a 2 year old and a new baby due next month. I think the Be Set will allow me to keep the girls' things separate and organized inside the BFF. It's the first bag that opens up enough to let me see inside and find things easily. Love that everything is machine washable. The BFF is a good size, roomy, but not too big to look cute and is comfortable to carry, and not too heavy. Also really like the hands free option to wear as a backpack.

Showing reviews 1-5 of 23 | Next

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940 West 17th Street Costa Mesa, CA 92627 (877) 258-5823 http://ww.ju-ju-be.com

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