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2.50 LBS
Calculated at checkout


Product Description

This bag will be your BFF. It will also make you new BFFs because all the other ladies will want to be your friend. It might make your current BFF a little jealous, but that’s OK because she wasn’t all that good of a friend anyway. Just a few questions: Did she ever offer to carry all of your stuff in an ultra organized way? The BFF will. It has tons of pockets and organization...so much you won’t know what to do with it all. Is she flexible? The BFF comes with detachable shoulder straps and messenger straps. Use it any way you want! Does she have spice and flair and elegance and style? If she does, then you better dump her right away, she might make you look bad! Just kinda sorta kidding mostly...but seriously, if she does, then you need a BFF just to keep up. Smooches, pinkie swears, and forever friends. XOXO


  • Front mommy pocket holds keys (stretch key fob) and sunglasses (cleans lenses too!) with plenty of room for more! 
  • Memory foam changing pad included ... nice 'n comfy, super cushy. 
  • Quick reach pocket for cell phone. 
  • 2 exterior insulated bottle pockets … with Thinsulate by 3M. Keep it warm? Keep it cold? Sure! 
  • Unique main zipper closure system makes for easy access. 
  • Picture pocket to keep photos handy when bragging to friends. 
  • Detachable and adjustable messenger strap has removable memory foam shoulder pad & can be shortened to tote strap length. 
  • Optional shoulder straps ... so versatile! 
  • Inside organization includes 4 gusseted pockets, 3 zippered pockets & lots of wide open space! 
  • Back pocket works great for diapers and wipes organization. 
  • Structured bottom with luggage feet. 
  • Teflon ... so stains don't stick. 
  • AgION Antimicrobial Linings ... kills germs, mold, mildew, fungus, bacteria, and other bad stuff. 
  • Crumb Drains ... bye-bye mess! 
  • Metal Hardware ... we don't trust any of the cheap plastic stuff. 
  • Light-Colored Linings ... you can actually see what's inside; it's not just a big black hole in there.
  • Machine Washable ... air dry.

Product Videos

BFF- The Ju-Ju-Be diaper bag that doubles as a best friend. Seriously. (01:49)
Here we show off all the cool features of the Ju-Ju-Be BFF and a lot of features that are on other bags too. Get Smart! Watch the video. Buy a bag and Be Amazed! Super fun!!
  • BFF- The Ju-Ju-Be diaper bag that doubles as a best friend. Seriously.
    Here we show off all the cool features of the Ju-Ju-Be BFF and...

Other Details

Product Dimensions:
w14" x h12" x d6.5"

Product Reviews

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Showing reviews 1-5 of 37 | Next

  1. Good bag for one, so so for two

    Posted by Unknown on 5th Aug 2014

    I bought this bag to use for my new baby and almost 3 yr old. I find it a little tight to carry everything for both. I've downsized what I take by storing some extras in my car of snacks and outfit changes and now I think it's working for us. Aside from that the mom pocket in the front is hard to undo when you're wearing it backpack style because the big heavy backpack comes crashing down on you when you try to get a wallet out to check out at a store (for instance). When I'm out erranding I try to remember to switch to messenger instead of backpack and that helps. For this same reason I kind of wish the key fob was in the back unzipped pocket because it's hard to unzip the pocket and then fumble for keys when you have an infant and toddler. Despite all this it's still a very good bag.

  2. Take it From a Mom of 8!

    Posted by Kyle Thomas on 24th Jul 2014

    After ten years with the same drab diaper bag I felt like it was time for a change. I wanted something durable but pretty. I had the opportunity to see these bags first hand at a store and the quality of the fabrics really impressed me along with the ingenuity of the designers. JJB has really thought of everything with this bag. I love all of the options for carryng the bag, the storage capacity, pockets galore, and the fact that it opens wide enough for me to get inside it but without everything falling out! And they are just so beautiful! I LOVE my BFF bag!

  3. Love at first sight lol

    Posted by Eli on 24th Jul 2014

    I just got my BFF today and I must say the minute I took it out I fell in love with it. This is my third diaper bag and I finally found something I'm content with 100%. I can't wait to go home and transfer everything into this one. One of the main reason I got the BFF was because the option to use it as a back pack. My one year old can get heavy at times when carried plus a side bag is more weight. But I am loving all the different compartments and it is just the perfect size not huge like most bags yet not too small just right! I am glad I chose this bag based on reviews when searching for a backpack.

  4. Best diaper bag!

    Posted by Sarah on 11th Jul 2014

    I've had several other diaper bags and this one is my absolute favorite! It's super cute and so very functional! I love that it's machine washable! I also love the backpack option. It's the perfect size for lugging around stuff for two littles!

  5. Convenient, Quality Diaper Bag...really is a BFF

    Posted by Rhianno on 9th Jul 2014

    This is the most versatile diaper bag ever! I went through several cheaper bags with my oldest child, but I can already tell this one will last as long as I need it to. My little one is 4 1/2 months and the bag still looks brand new and we use it every day. I can easily hold a dozen diapers to get baby through the day while I am working, plus a couple of outfits, extra bibs, pacifiers, gripe water, wipes and there's still room for my cell phone, sunglasses, and whatever else I need in the front pocket. I use the backpack straps a lot more than I originally thought I would and it is very comfortable! I wear my baby quite a bit and it is nice to take the diaper bag as a backpack, wear baby in front, and have a free hand for my preschooler.

Showing reviews 1-5 of 37 | Next

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