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2.50 LBS
Calculated at checkout


Product Description

This bag will be your BFF. It will also make you new BFFs because all the other ladies will want to be your friend. It might make your current BFF a little jealous, but that’s OK because she wasn’t all that good of a friend anyway. Just a few questions: Did she ever offer to carry all of your stuff in an ultra organized way? The BFF will. It has tons of pockets and organization...so much you won’t know what to do with it all. Is she flexible? The BFF comes with detachable shoulder straps and messenger straps. Use it any way you want! Does she have spice and flair and elegance and style? If she does, then you better dump her right away, she might make you look bad! Just kinda sorta kidding mostly...but seriously, if she does, then you need a BFF just to keep up. Smooches, pinkie swears, and forever friends. XOXO


  • Front mommy pocket holds keys (stretch key fob) and sunglasses (cleans lenses too!) with plenty of room for more! 
  • Memory foam changing pad included ... nice 'n comfy, super cushy. 
  • Quick reach pocket for cell phone. 
  • 2 exterior insulated bottle pockets … with Thinsulate by 3M. Keep it warm? Keep it cold? Sure! 
  • Unique main zipper closure system makes for easy access. 
  • Picture pocket to keep photos handy when bragging to friends. 
  • Detachable and adjustable messenger strap has removable memory foam shoulder pad & can be shortened to tote strap length. 
  • Optional shoulder straps ... so versatile! 
  • Inside organization includes 4 gusseted pockets, 3 zippered pockets & lots of wide open space! 
  • Back pocket works great for diapers and wipes organization. 
  • Structured bottom with luggage feet. 
  • Teflon ... so stains don't stick. 
  • AgION Antimicrobial Linings ... kills germs, mold, mildew, fungus, bacteria, and other bad stuff. 
  • Crumb Drains ... bye-bye mess! 
  • Metal Hardware ... we don't trust any of the cheap plastic stuff. 
  • Light-Colored Linings ... you can actually see what's inside; it's not just a big black hole in there.
  • Machine Washable ... air dry.

Product Videos

BFF- The Ju-Ju-Be diaper bag that doubles as a best friend. Seriously. (01:49)
Here we show off all the cool features of the Ju-Ju-Be BFF and a lot of features that are on other bags too. Get Smart! Watch the video. Buy a bag and Be Amazed! Super fun!!
  • BFF- The Ju-Ju-Be diaper bag that doubles as a best friend. Seriously.
    Here we show off all the cool features of the Ju-Ju-Be BFF and...

Other Details

Product Dimensions:
w14" x h12" x d6.5"

Product Reviews

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Showing reviews 1-5 of 34 | Next

  1. Best diaper bag!

    Posted by Sarah on 11th Jul 2014

    I've had several other diaper bags and this one is my absolute favorite! It's super cute and so very functional! I love that it's machine washable! I also love the backpack option. It's the perfect size for lugging around stuff for two littles!

  2. Convenient, Quality Diaper Bag...really is a BFF

    Posted by Rhianno on 9th Jul 2014

    This is the most versatile diaper bag ever! I went through several cheaper bags with my oldest child, but I can already tell this one will last as long as I need it to. My little one is 4 1/2 months and the bag still looks brand new and we use it every day. I can easily hold a dozen diapers to get baby through the day while I am working, plus a couple of outfits, extra bibs, pacifiers, gripe water, wipes and there's still room for my cell phone, sunglasses, and whatever else I need in the front pocket. I use the backpack straps a lot more than I originally thought I would and it is very comfortable! I wear my baby quite a bit and it is nice to take the diaper bag as a backpack, wear baby in front, and have a free hand for my preschooler.

  3. beautiful but some annoying functional features

    Posted by Unknown on 7th Jul 2014

    The bff is absolutely beautiful in any pattern you choose. it does offer many pockets for organization and it feels and looks like a high-quality purse.

    However, I found it frustrating to access the large back pocket to remove or store things because of the back straps. Although they are detachable,I would prefer to keep them on because it enhances versatility for carrying options;making it frustrating to quick grab something from the back.

    Additionally,I found that if you store bottles or dippy cups in the outside side pockets, it makes it very difficult to use the inside side pockets that are on the other side of where you placed the bottles. Very tight. This means that if you want to carry more than 2bottles,you'll need to purchase something like fuel cell.

    The metal hardware is a super nice feature BUT...it does constantly clank around when you're fishing for something or loading the bag if placed on a hard surface like the table.

    Overall,it was a lot smaller than I had anticipated and didn't have enough room or storage pockets for an over-packing mom. I was disappointed only because I had done so much research prior to purchase,and was so excited to have such a beautiful bag. The functionality just doesn't cut it o for me

  4. cant wait!

    Posted by LJR on 30th Jun 2014

    I just got my BFF in the mail. I got a used one from eBay because of the price. It was the black/silver one which will be great since I do not know if I am having a boy or girl yet! I ran across a BFF review on YouTube and I couldn't get them off my mind. I looked at some in stores and I cannot stand purses with two shoulder straps so I knew a diaper bag would drive me nuts if it had two straps. I love the one shoulder strap and the grab handle. I don't intend to use it like a back pack, but we do travel a lot so I'll have to pack the straps into the luggage somewhere. I cant wait to fill it up with baby stuff! I wish they weren't so expensive so that I could buy a couple to be more gender specific with future children! I will get a paci pod and maybe a smaller bag in fun colors to add to my new bag! I wasn't afraid of buying used since they are machine washable. I washed it right away and its mostly dry now but I will wait a few days before zipping it up and putting it away. I'm not sure how long the previous owner had it, there is a small wear spot on a side pocket and one on the shoulder strap. I'm not worried about those since its hardly noticeable and out here on the farm, I'm assuming I might abuse it a little in the tractors and trucks and such!

  5. Unbelievable, my new best friend, forever!

    Posted by Unknown on 25th Jun 2014

    Where do I start? I bought a 'Petunia Picklebottom Boxy' and ended up not even pulling the tags off or trying it after I found a Ju Ju Be BFF on youtube only a day later. The reviews are true. The BFF has so many compartments and you can't beat the way it opens to view everything in the main compartment, as compared to other diaper bags that all seem to just be opening up to a 'big black hole' to stuff your things down into (and then never be able to find them later). The quality is impeccable on the BFF also- you'll see when you get one. The material is heavy duty, but pretty at the same time. I love the beautiful satin looking lining (I have the Pixie Dust). Another huge thing for me: I am 5'1/ 135 lbs. (4 mths pregnant w/ second baby) and the Petunia Boxy Backpack, even on the tightest setting of the backpack straps, still jiggles around on my back! The BFF, on the other hand, is a perfect fit for my back and shoulders because it has the ability to adjust tighter to my small frame- meaning I can actually wear it as a backpack- huge plus! I hate to compare, but I just had to because there is such a big difference and hopefully it will help others like me who are in the market for the optimum in organization and a good backpack fit. Can't recommend the BFF enough. I even called Ju Ju Be to commend them on this design after I received it, it's THAT BRILLIANT! Only wish I'd had it for my son 2 1/2 years ago...

Showing reviews 1-5 of 34 | Next

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